Embrace the digital age with AppLot, where mobile content finds its
home. Empower
seamless access, engagement, and monetization as you offer a world of multimedia
experiences to your audience.
Demand and consumption of mobile content has seen a manifold
increase over the last few years, resulting largely from the staggering growth
in mobile penetration worldwide. The increase has been further fuelled by two
recent developments in the mobile devices space: first, increasingly
sophisticated smartphones, and second, availability and popularity of feature
phones, mostly in developing and emerging markets. Growth of smartphones has
phenomenally increased the usage of mobile applications and App stores. The
growth on the second side has been due to the increasing availability of
non-intelligent or feature phones in developing countries, sourced from
manufacturing facilities in China. Users of these low-end and medium-end feature
phones are also demanding and ready to consume content that can be used for
personalization of phones and aid the users in their daily lives.
The focus on business-to-consumer (B2C) mobile marketplace,
with ringtones, games, text messaging, news, and other related content, has
continuously expanded. There has also been significant growth in
business-to-business (B2B) and business-to-employee (B2E) marketplace, as
businesses strive to provide mobile access to company information and
functionality to business partners, workforce and consumers.
Dotvik's AppLot is a content management system (CMS)
designed to manage all kinds of mobile content, supporting growth on both sides
of the spectrum (smartphones and feature phones). The system can integrate with
any existing mobile value-added service platforms, enterprise platforms, billing
systems or content/application portals.